Anchoring effect, 34–36
Argumentative theory of reason
belief system, 55
central adaptive function, 53
consequences, 56–57
convincer, 54
disagreement, 54
dogmatism, 55
social functions, 53
Background knowledge, 24
Backward masking, 40–41
Behavioral economics, 4
background knowledge, 24
ethnographic study, 23–24
homo economicus consumer, 23
purchase choice, 24
standard marketing research methods, 23
Belief system, 55
Biased memory, 43
Cognitive bias
anchoring effect, 34–36
epistemic humility, 29
heuristics, 33–34
human reasoning, 31–33
literacy, 36
Concept
complexity, 15
definition, 17
property, 15–16
satisfaction, 16–17
Confirmation bias
argumentative theory of reason
belief system, 55
central adaptive function, 53
consequences, 56–57
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