OTHER TITLES IN OUR MARKETING STRATEGYCOLLECTION
Naresh Malhotra, Georgia Tech, Editor
Sales Promotion Decision Making: Concepts, Principles, and Practice by Steve Ogden-Barnes and Stella Minahan
Smart Marketing: How to Dramatically Grow Your Revenue by Ahmed Al Akber
Market Sensing Today by Melvin Prince and Constantinos-Vasilios Priporas
Launching New Products: Best Marketing and Sales Practices by John Westman and Paul Sowyrda
Marketing Plan Templates for Enhancing Profits by Elizabeth Rush Kruger
Relationship Marketing Re-Imagined: Marketing’s Inevitable Shift from Exchanges to Value Cocreating Relationships by Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar
Service Excellence: Creating Customer Experiences that Build Relationships ...
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