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Crisis Communications: The Definitive Guide to Managing the Message by Steven Fink

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HOW?

Your marketing people will give you all the reasons why you want to have a prominent presence in the social media world, starting with perhaps the most basic element: a Facebook page.

In a perfect world, where there are no crises to worry about, your Facebook page is a repository of information and updates about the company and events at, or sponsored by, the company. But this is not a perfect world, and when a crisis befalls you, using the goodwill you have created and the names, e-mail addresses, user names, and so on of your customers that you’ve captured in your social media outlets, or of people who have just “liked” you on Facebook and will receive news from you whenever you add to or update your page, will enable you to reach your ...

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