Crisis Communications: The Definitive Guide to Managing the Message

MANAGE

If you’ve never been through this, you might find the statement that follows hard to fathom, but if you have properly identified and then successfully isolated the crisis, the actual management of the crisis is the easiest part (assuming that you’re a good manager to begin with). That’s because you now will be laser-focused on the specific task at hand, and once you’ve cleared away the distracting brush, your mission becomes crystal clear. When that occurs, making vigilant decisions—the epitome of good crisis management—is well within your grasp.

If you attempt to manage a crisis that hasn’t been identified and isolated, you may wind up “managing” the wrong issue.

Professional baseball pitchers often describe a tunnel-vision phenomenon ...