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Crisis Communications: The Definitive Guide to Managing the Message by Steven Fink

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Making Defensible Decisions: Decision Making Under Crisis-Induced Stress

Vigilant decision making ensures that the best-quality decisions are made under stress, and vigilant decisions are defensible decisions.

If there is a possibility that you will at some time be called upon to communicate your company’s crisis decisions one way or the other, knowing that you can demonstrate that a defensible decision was made in the heat of the acute crisis is crisis communications gold. It will be hard for your opponents to lay a glove on you.

The goal is to make decisions that will withstand second-guessing, withering cross-examination, courtroom testimony, government hearings, and media investigations. It also includes decisions that will pass muster ...

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