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Crisis Communications: The Definitive Guide to Managing the Message by Steven Fink

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24

Crisis Litigation

It is the safest of bets that one of the end products of your crisis will be litigation. Plan on it; prepare for it.

Even though the acute stage of your crisis may have ended quite some time ago, welcome to the chronic stage, the third and most protracted of the four crisis stages discussed earlier. You may have successfully capped that runaway oil well and saved the environment; you may have successfully stemmed the threatened run on your bank, prevented the Feds from seizing control, and saved thousands of jobs; you may have solved the product liability problem that was suspected of having been responsible for several fatalities. But you are far from out of the woods.

As a result of your crisis, you have been sued, big ...

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