Crisis Communications: The Definitive Guide to Managing the Message

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Crisis Communications for Publicly Traded Companies

Every publicly traded company has either an investor relations department or an outside firm filling the same role. It would be wise to consider investor relations—maintaining and sustaining two-way communications with the investment community—as proactive crisis communications.

Reactive crisis communications is investor relations on steroids.

Most crises play out over a period of time. When a crisis arises, a publicly traded company, regardless of whatever is going on in the actual management of the crisis, is not as fortunate. There is an additional and immediate crisis involving the stock market and maybe the SEC, and it plays out with every rise and fall of your stock price. Every day, ...