O'Reilly logo

Crisis Communications: The Definitive Guide to Managing the Message by Steven Fink

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

15

Crisis Communications Strategies

Different types of crises require different crisis communications messages and strategies. First, you need to understand exactly what sort of crisis you are in so that you can employ the proper crisis communications strategy.

At first blush, you may find that last sentence obvious, if not simplistic. Beware. Understanding exactly the sort of crisis you are experiencing is far more nuanced and is vitally important if you are to mount the most effective crisis communications strategy.

Say your crisis involves product liability. Well, then, what else is there to know, you may ask? But the sort of crisis you are experiencing may have more to do with whether or not the liability was your company’s fault.

Some years ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required