Different types of crises require different crisis communications messages and strategies. First, you need to understand exactly what sort of crisis you are in so that you can employ the proper crisis communications strategy.
At first blush, you may find that last sentence obvious, if not simplistic. Beware. Understanding exactly the sort of crisis you are experiencing is far more nuanced and is vitally important if you are to mount the most effective crisis communications strategy.
Say your crisis involves product liability. Well, then, what else is there to know, you may ask? But the sort of crisis you are experiencing may have more to do with whether or not the liability was your company’s fault.
Some years ...