O'Reilly logo

Crisis Communications: The Definitive Guide to Managing the Message by Steven Fink

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

7

Shaping Your Crisis Communications Message

As stated earlier (but it is a point worth repeating a thousand times), when there is a difference between perception and reality, perception always wins. Behind the scenes, you and your crisis management team may be doing a bang-up job in wrestling with a megacrisis: successfully keeping disaster at bay, saving towns from impending environmental doom, and protecting shareholder value. But if no one knows about it, your critics and aggressive plaintiffs’ attorneys will have a field day belittling your efforts as too little, too late. Worse, they may accuse you of doing nothing and putting people or the company at risk by your lack of action. It’s no different from the proverbial tree falling in the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required