Chapter 11. Online Advertising Fraud
Neil Daswani, Chris Mysen, Vinay Rao, Stephen Weis, Kourosh Gharachorloo, Shuman Ghosemajumder, and the Google Ad Traffic Quality Team
The growth of the web-based online advertising industry has created many new opportunities for lead generation, brand awareness, and electronic commerce for advertisers. In the online marketplace, page views, form submissions, clicks, downloads, and purchases often result in money changing hands between advertisers, ad networks, and web site publishers. Given that these web-based actions have financial impact, criminals have also sought to take advantage of new opportunities to conduct fraud against these parties with the hopes of having some money illegitimately change into ...
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