FIVE

Brainstorming

Unlocking the power of Your Team

Brainstorming is one of the most powerful techniques of all for developing synergy and unlocking creativity in a group, team, or organization. One of the chief responsibilities of effective managers is to conduct regular brainstorming sessions with their staff focused on business improvements. You cannot afford to leave the creative potential of your people untapped. You have to create an environment that encourages them to contribute their best ideas to the success of your business.

The Brainstorming Process

Here are six guidelines for practicing brainstorming to stimulate people’s creativity:

1. The ideal size of a brainstorming group is four to seven people. Fewer than four people tends to ...

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