She puts others first
THE PRINCIPLE
Skills that fill the pocketbook can also fill the heart
Twenty-five-year-old Tammy Tibbetts became a digital media expert in the course of her work as a journalist for several women’s magazines. She began to wonder whether social media could be used to drive social change, specifically to help girls around the world to become the first in their family to graduate.
She and college student Christen Brandt started ‘She’s the First’ as a media campaign to get groups of friends to sponsor a girl. They provided suggestions for enjoyable ways for the groups to raise funds and linked donors with sponsorship programmes for girls.
The girls are not the only ones to benefit: the programme also intends to foster leadership ...
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