She made the numbers add up
THE PRINCIPLE
Where there’s frustration there’s opportunity
Many creative people dislike keeping track of financial details. As a young entrepreneur, Jesicca Mah was no different but she decided to do something about it. Finding existing software like Excel or Quickbooks too complicated and time-consuming to learn, she and co-founder Andy Su decided to create an alternative.
Taking inspiration from Mint.com, a personal finance site, they and their team developed inDinero (www.indinero.com). It helps business owners monitor the financial health of their companies, and it claims you can learn how to use it in minutes rather than hours.
Its features include reminders of bills to pay and warnings if your account balances ...
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