She went from Mum to money
THE PRINCIPLE
Establishing an apparent one-to-one relationship wins you followers
Marla Cilley, also known as Fly Lady, nags people for a living. Every day she sends emails to her more than 400,000 followers, reminding them to get up, clean the sink, eat healthy food and take care of their skin. On average, her customers, mainly middle-aged American homemakers, receive 15 such messages a day. She also sells them branded T-shirts, bags, kitchen timers, dusters, books, calendars and more at her www.flylady.net website.
She receives about 5000 emails a day. One of them said, ‘You are the mother I never had.’ It’s that personal connection that makes her customers feel like she’s talking directly to them, guiding them ...
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