She went from ‘vs’ to ‘and’
THE PRINCIPLE
Cooperating with competitors can create win–win situations
Valerie Young is the founder of Changing Course (www.changingcourse.com), where she sells a ‘Dream Accelerator Kit’ to help people find their true calling. When she decided to create a CD about how aspiring entrepreneurs could achieve their dreams, instead of trying to beat the competition, she courted two highly successful competitors, Barbara Sher (author of I Could Do Anything If I Only Knew What It Was) and Barbara Winter (author of Making a Living without a Job). They accepted her proposal that the three of them work together to produce and share the profits of a CD programme called Making Dreams Happen.
In a letter to Entrepreneur magazine, ...
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