She went back to the future
THE PRINCIPLE
‘Lost’ products or services can be rediscovered for profit
Once upon a time, etiquette was considered very important and children were expected to know how to behave in a variety of situations. In 2000, American Corrine Gregory thought it was time to revive that idea and founded the company The Polite Child. The company offers a programme called SocialSmarts, dedicated to ‘developing excellent social skills in children of all ages – from toddlers to teens’.
The programme is offered via public and private schools, as private classes and by authorised providers across the country. The claimed benefits ...
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