She changed the medium and they got the message

THE PRINCIPLE

Providing a product or service in a new medium makes it new

Juliet Huck’s company, The Huck Group, is a Los Angeles graphic design firm with a unique mission: to make complicated courtroom testimony easy to understand. To this end they use magnetic boards, slides, illustrations, sound files – anything and everything that can present information in a clear and persuasive way.

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As explained on their website (www.thehuckgroup.com), their process consists of making the complex simple, identifying key factors or ‘decision points’ in the story, and bringing the story to life by building ...

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