Her gift made her rich
THE PRINCIPLE
If you create something you care about, others will care too
In 2000, Jacquie Lawson, an English artist living in the village of Lurgashall, West Sussex, created an animated Christmas card featuring her dog, Chudleigh, her cats and her fifteenth-century cottage. She emailed it to a few friends and then went on holiday for three weeks.
When she returned she had 1600 emails in her inbox. Her friends had passed the card on to other friends, who also passed it on, and so on. Her email address was on it and now all these people wanted to know whether she had other cards.
She decided to turn it into a business ...
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