They got money from the crowd
THE PRINCIPLE
You can get customers to finance a product before you make it
David Lasky and Frank Young are artist/writers whose dream is to create a 192-page full-colour graphic novel that tells the story of country music’s first family, the Carter Family. They proposed it to a publisher and got an advance, but not enough to pay the bills for the long time it would take to write, draw and colour this epic work.
They decided to try to see whether they could raise $5000 using a crowdfunding site called Kickstarter.
At Kickstarter.com people who want to raise money to produce a book, a song collection, a board game, ...
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