Look for the quirk
THE PRINCIPLE
In a bland world, the quirks stand out
How many products or services are interesting enough that you talk about them to friends? This is called word of mouth and it’s the cheapest, most effective form of marketing there is. If you look for the quirks in your projects, you will find the key to word of mouth.
Let’s face it, most products and services do the job but they are bland. I go shopping at Tesco or Sainsbury’s, I buy office supplies at Ryman, I get coffees at Caffè Nero, but very seldom do I ever mention it to friends. Why? There’s nothing out of the ordinary about any of these. In fact, I’m having a hard time coming up with any examples of extraordinary shopping experiences to cite in this book, but ...
Get Creativity Now, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
