Ready, fire, aim!

THE PRINCIPLE

If you wait until the conditions are right, you’ll never move forward

In my workshops and coaching I’ve met a lot of people who have a great idea but have never done anything with it. When I ask them why, the answer is almost always a version of, ‘Because the conditions aren’t right.’

The conditions that aren’t right vary a lot. The person hasn’t had time to do all the research he needs to, or she doesn’t have enough money, or he doesn’t have enough time, or the economy is bad right now, or, or, or …

These are not conditions; these are excuses.

Making something that changes the world, even in a small way, is hard. Making excuses is easy. That’s why most people do the latter instead of the former. Now is a good ...

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