Piggyback
THE PRINCIPLE
Sometimes riding piggyback is easier than going it alone
The odds are that whatever your idea, it’s an improved version of something that already exists. If that ‘something’ is successful, it may be a good idea to find a way to piggyback onto it rather than trying to come up with something totally new. This kind of piggybacking is an advantage both in the creation and the marketing processes. In the former, it can save you work. In the latter, you will find that people generally are quicker to accept (and buy) something that relates to what they already know.
An example from my own experience: I am developing innovative ways to manage your time better, but I appreciate the work that has been done by David Allen, author ...
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