To get, ask
THE PRINCIPLE
When you need help implementing a project, the way to get is to ask
Being a pioneer can be lonely. If you look closely at the people who have had a significant impact in their fields, you’ll find it’s very seldom they did it alone. Don’t be afraid to ask for help – even from unusual sources.
Advertising legend George Lois dared to ask. In fact, that’s how he saved MTV. After its first year of operation, it was failing because cable operators in the US refused to carry it. He created commercials that ended with the announcer saying, ‘If you don’t get MTV where you live, call your cable operator and say…’ and then Mick Jagger (or Pete Townshend or Pat Benatar) shouted into a telephone: ‘I WANT MY MTV!!!’
Lois told ...
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