Repurpose
THE PRINCIPLE
Finding a new way to use an existing idea in a different context yields new value
Repurposing could also be called recycling – not for ecological reasons, but for profit. For instance, if you have written a non-fiction book, you could use basically the same information to create:
- an audio book
- a series of podcasts
- a live workshop
- a series of teleseminars
- an educational video series or multi-media product.
Naturally, you would need to ensure that there are no contractual issues with your publisher regarding exploiting the same information in a way that might compete directly with the book. In fact, most of these additional ...
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