Imagine someone else’s solution
THE PRINCIPLE
Imagining how a well-known innovator (or company) would attack the problem can lead to new ideas
When you have a challenge or want to come up with a new idea, try imagining how a well-known innovator like Walt Disney or an innovative company like Apple or Virgin would handle it. Decide what are the two or three distinguishing features of that person or company, and consider how to apply those to your problem.
To see how this works, let’s assume that your challenge is finding ways to motivate people to recycle more.
The Walt Disney solution would be family-friendly and fun. Could you develop a game ...
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