Challenge all assumptions
THE PRINCIPLE
Assumptions about your challenge may be limiting your creativity
Every challenge has behind it a set of assumptions that seem so obvious that most people never think to challenge them. At one point it seemed ridiculous that a metal tube full of people would ever be able to fly through the air. Or how about the notion that you can type a word into a computer and in under one second up will pop millions of pages of material about that topic – crazy, right? As you can tell from these examples, breakthroughs overturn assumptions.
To challenge the assumptions around your challenge, you first have to be aware of what they are. Start the process by making a list of what ‘everybody knows to be true’ about the ...
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