Have a Trendstorming session

THE PRINCIPLE

Relating the important trends of the time to your product or service leads to improvements

Our priorities, likes and dislikes change all the time, and so do political and economic developments. Anticipating these is an important way to thrive at all times, rather than just reacting (or, even worse, reacting too late). Entire industries, like the automobile sector, have courted disaster by ignoring such changes.

You can avoid a similar fate by having regular brainstorming sessions in which you consider what the trends are and how they might affect you. Note that we’re talking about trends, which are medium- to long-term developments, not fads that vanish as quickly as they pop up.

In your session, ...

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