Apply your why, who, what, where and when questions
THE PRINCIPLE
Asking questions is a great way to explore any problem – and discover solutions
In the first part I talked about the power of questions to reawaken the sense of curiosity we all had as children. In the course of originating ideas, you can also use this questioning process in a more targeted way.
One approach is to start with how things are done at the moment and question that with the persistence of Socrates (who must have been really annoying to be around). For instance, let’s say we’re trying to come up with a new approach to business cards. We might ask:
- Why paper cards? ...
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