Start with the end
THE PRINCIPLE
One way to come up with good solutions is to start at the end and work your way backward
One powerful method for developing a product or service is to start with the end – what you want it to be, in as much detail as possible – and work backward.
When imagining the outcome, don’t worry about how you’ll get there, that’s for later. For now, just describe the final result as fully as you can.
As an example, let’s say your goal is to be recognised as a top speaker in the field of management. What are some of the outcomes you’d like to achieve? They could include:
- being booked to speak at major conferences (for ...
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