When you have a good idea – keep going!
THE PRINCIPLE
Settling for the first good idea you have stops you from having a better one
It’s tempting to stop as soon as you come up with a good idea. However, if you keep going, you might come up with an even better one.
One way to make sure you don’t stop is to set yourself a minimum number of ideas to generate in a given time. Set yourself a high standard – remember, they don’t all have to be good ideas (anyway, you’re not judging at this point, remember?) and write down everything as quickly as you can.
A good target is 50 ideas in 15 minutes. The pressure to keep coming up with more ideas helps you gain momentum. And even if idea number 10 seems like the perfect solution, carry on.
When you’re ...
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