Follow the four brainstorming guidelines
THE PRINCIPLE
Brainstorming is more productive when you follow four simple guidelines
It may seem a paradox to set rules for thinking out of the box, but if you follow the four simple guidelines below, you’ll find that your brainstorming sessions are more productive.
- Quantity counts. During a session come up with as many ideas as you can, as quickly as you can. Nobel prizewinner Linus Pauling revealed the secret of his prodigious ability to generate breakthroughs: ‘I have lots and lots and lots of ideas, and then I throw away the bad ones.’ The key in that statement is ‘lots and lots and lots of ideas’.
- No judging! There will be a time to evaluate your ideas and throw away the bad ones, but the brainstorming ...
Get Creativity Now, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
