Create a goals board

THE PRINCIPLE

Being reminded of what you want keeps you on the right course

Have you ever noticed that when you’re in the market for a certain item, for example a washing machine, suddenly the world is full of magazine ads about washing machines, articles about washing machines, and even billboards featuring washing machines? And a week after you’ve bought a new one and the topic is no longer of interest to you, they all seem to disappear?

Of course, they don’t really magically appear and disappear. The reason it seems that way is that for a brief time they are of particular relevance to you and that’s when you notice them. Our mind draws us to the things we want or need in the moment and then screens them out when they ...

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