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Creativity at Work by Ros Taylor

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14

The CREATE process

Generating ideas and solving problems

Once your colleagues are comfortable with confronting and overcoming everyday issues at meetings, you can introduce an ideas generation and problem solving process.

It is surprising how few business meetings contain creative problem solving. Sitting passively listening to a series of presentations, the chairman pontificating and the finance director number crunching, with actions no one agrees to and certainly intends to do nothing about, still seems to be the norm. Of course spread sheets are important and presentations are useful but they are not sufficient to involve and motivate those attending. The problem-solving process called CREATE, shown in Figure 14.1, could signify the end ...

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