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Creativity at Work by Ros Taylor

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11

Creative environments

The big question for business is, or should be, what kind of environment and culture work best for creativity. If companies are to take creativity seriously then pursuing what enhances creativity would be sensible. This chapter delivers guidance.

Q

A concept called ‘Q’ was proposed by Brian Uzzi, a sociologist at Northwestern. He undertook an epic study of Broadway musicals, analysing the collaborations behind them and what differentiated successful and unsuccessful shows – flops. He was particularly interested in what made the perfect team deliver a successful show, musical or play. He coined the concept of Q, whereby the amount of Q denoted degrees of closeness and social intimacy of the people working together on ...

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