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Creativity at Work by Ros Taylor

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06

Thinking

I really needed to understand how creativity works. If we are all wired for creativity as the experts tell us, why are some people always coming up with wonderful life-changing ideas and others struggle to remember ever having had one? And there are other dichotomies that were exercising my brain. If we are rational creatures, where do feelings and ‘aha’ moments fit? Is creativity all about spontaneity, not dogged hard work? And where is right brain/left brain thinking in all of this? What a tangled web!

If creativity is an amalgam of thinking processes, should I not look at how we think and make everyday decisions before progressing to the rarer pastures of creative thinking? Let’s start with a historical perspective about thinking ...

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