Innovation and creativity are not items that appear on a conventional business plan. This short chapter assesses the strengths, weaknesses, opportunities and threats of making creativity an explicit part of your company’s aims. This is not an attempt at a rigorous SWOT analysis, but will provide a useful overview of the potential impact of a creative focus. It is often difficult to be clear just what is a threat or a weakness, or to distinguish between opportunities and strengths. The importance of SWOT is to obtain an overview, not to spend too long agonizing over the right choice.
‘The history of business is littered with creativity. The history of business failures is not.’ julian Patterson, Editor, VNU ...