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Creativity and Innovation for Managers by Brian Clegg

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Chapter 1

Innovation in brief

An overview of what creativity and innovation is, and what it can do for you, at both individual and company levels. This chapter explores ways to enhance creativity, and concludes with maps of the rest of the book.

What are creativity and innovation?

‘More than a few of today’s [management] theories actually imply strangling creativity and suppressing zest at a time when they’ve become the prime creators of economic value.’ Torn Peters, business writer and consultant

Creativity and innovation are words that you cannot avoid. Whether you are listening to an arts programme on the radio, a politician urging a state service to get more done with less money or a keynote speech at a business conference, you will hear ...

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