O'Reilly logo

Creativity and Advertising by Andrew McStay

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

7 Creativity and the Counter-Enlightenment

In relation to sensation, this chapter surveys the impact of Hamann, Herder, Fichte, Schiller, Schelling and Schopenhauer clustered under the moniker ‘Counter-Enlightenment philosophy’, along with others such as Vico and Kant whose thinking informed this group. Together, albeit indirectly, they remain influential on what we understand today as creativity. Summed up, this involves the capacity to create and fashion within indeterminate environments, an awareness of the pliability of the real, cultural relativity, and the need to balance intellectual capacities with emotional and sensational understanding.

There are three good reasons to look at the Counter-Enlightenment and its relation to creativity. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required