O'Reilly logo

Creativity and Advertising by Andrew McStay

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

11 Conclusions

Creativity and Advertising is unlikely to be the final or authoritative account on creativity, and nor does it seek to be. It is hoped however that the new insights generated on creativity and their relationship to advertising might be applied, amended, expanded, overturned or connected to others’ analytical and/or practice-based endeavours. Indeed, in the spirit of pragmatism, the point of this book has been to facilitate new ways of looking at advertising and creativity, particularly in relation to thinking of these in terms of events and machines, and that which is locally, sensationally and affectively engaged with. Such a renewal of how we think about advertising has been overdue for some time, not least because co-creative ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required