Book description
Creative Truth is your playbook for starting, building, and enjoying a profitable design business. Whether you’re a solo freelancer working from home or a small group of creative entrepreneurs ready to get to the next level, this is your roadmap to success. You’re the CEO, CFO, CTO, Secretary, Janitor, Office Manager, and everything in between. Finding a balance between running the business and doing great creative work is a constant struggle. From learning how to price your work and manage your time, to setting up your business and defining your market, Brad Weaver covers everything designers need to know to run a studio without losing heart.
Highlights:
• Real numbers, real tools, and best practices in a toolkit that you can start using immediately in your business.
• A companion website that offers up-to-date resources, articles, tools, and discussions, allowing readers to continue learning as they grow.
• Practical tips for getting clients, being more profitable, building your network, managing your operations, getting things done, hiring help, managing contractors, and finding joy along the way.
Table of contents
- Cover
- Title
- Copyright
- Contents
- About the Author
- Why This Book, Why Now?
- Acknowledgments
- 1. Full Measures: The Creative Business Mindset
- 2. Rookie of the Year: Pushing the Start Button
- 3. The Hunt: Sales, Marketing, and Getting Client Work
-
4. Basic Rocket Science: Pricing Your Work
- Building a Pricing Strategy
- Finding Your Shop Rate and Knowing What You Need
- Raising Your Rates
- Pricing Model 1: Hourly Billing
- Pricing Model 2: Project-based and Flat-fee Pricing
- Pricing Model 3: Value-based Pricing
- Pricing Model 4: Retainer Pricing
- Pricing Model 5: Package Pricing
- Pricing Model 6: Performance-based Pricing
- Pricing Model 7: Equity Pricing
- Additional Pricing Factors
- 5. Home Economics: Getting Paid—Contracts, Operations, and Billing
- 6. A Very Delicate Matter: Managing Client Expectations
- 7. Done is Better Than Perfect: Doing the Work
- 8. The Art of Discourse: Community, Collaboration, and Showering Regularly
- 9. No Time Like the Future: Growing Your Creative Business
- 10. Taking a Break from All Your Worries: This Creative Life
- Index
Product information
- Title: Creative Truth
- Author(s):
- Release date: December 2015
- Publisher(s): Routledge
- ISBN: 9781317541554
You might also like
book
Creativity Now, 2nd Edition
Whatever youre creative agenda is, use this book to instantly generate new ideas. Attractive and easy-to-use, …
book
Persuasive Writing
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive …
book
Storytelling in Design
With the wide variety of devices, touch points, and channels in use, your ability to control …
book
Brand You
In the modern workplace, clearly defined hierarchies are on the wane, few of us have ‘jobs …