Creative Strategy: Reconnecting Business and Innovation

Acknowledgements

We would like to thank all of those who generously agreed to be interviewed or gave up their time and opinions to help us with this project over the past four years. In total, they are too numerous to name here but you will see their names and their influence throughout Creative Strategy. We would, however, like to give particular thanks to everybody at The Royal Shakespeare Company who allowed us access to their rehearsals and commented on the draft. We are very privileged to be able to present their story as the cornerstones of Creative Strategy.

Working from opposite ends of the earth has been challenging but ultimately extremely rewarding and surprisingly efficient (with the time-zones and 21st century Internet communication being very much in favour of our nightly ‘baton changes’). This has, however, meant that we have worked with two quite distinct support groups whom we acknowledge below.

Chris would like to thank Richard Twyman, Michael Boyd and everybody in the Histories company at the RSC, together with Vikki Heywood, Liz Thompson, Liza Frank, Lyndon Jones and Jane Ellis, for being generous with their time and their ideas. Thanks to Nick Hornby, not just for the interview but also for his helpful comments on an early draft; to students on the MA in Creative and Media Enterprises at Warwick for their interest and good humour when test-driving parts of the book; to Paul Kohler, Claudia Chibici-Revneanu, Gonzalo Soltero and Hsiao-Ling Chung for being a lively ...