PART3
TOOLS
INTRODUCTION
In this final section, I will provide you with additional tools and resources that will help support and supplement the creative strategic process that I’ve laid out throughout this book. These tools will be presented in three parts:
1. Quick Reference Guide. This is a quick summary of each of the seven steps of the process, with an overview of the key tools that have been provided to support each step.
2. The Strategic Presentation. Here I provide a guideline for preparing the strategic presentation that was discussed during the Arrangement step. This is a 12-“slide” outline that you can use to help prepare your own presentation ...
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