Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth

PART2

PROCESS

INTRODUCTION

Now that we have our proficiencies firmly in place, it’s time to apply them to our strategy. The process that I am going to take you through is the same one that I use to write music, the same one that I use to create a piece of art, and the same one that I used to write this very book. All of these pursuits involve building something from a thought into a tangible piece of art that someone else can enjoy. Whether this is applied to music, painting, sculpture, architecture, poetry, theater, film, or just about any other creative pursuit, you can follow the same basic steps to creatively bring an idea out of your mind ...