INTRODUCTION
I am a business strategist. I’m not sure if such a thing officially exists, but I do know that this is exactly what I have spent most of my career doing. I am not a professor or a well-studied scholar or the CEO of a large corporation. I develop strategies for products, portfolios, and business units, and I have done so for over 20 years, many times over. These days, I spend most of my time advising and training other practitioners about how to develop these types of strategies. And it is exactly from this position that I felt I needed to write this book.
There are plenty of resources available for corporate-level strategists. There are, however, far fewer resources available for the thousands of product managers, marketing professionals, ...
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