FOREWORD

It’s an honor and a privilege to write this Foreword. My goal for this is to inspire you to embrace this book and its content. My hope is that it will be a faithful companion and resource for business practitioners, strategists, product managers, and others who will craft various strategies in their careers.

Bob and I have worked together for about five years. He started out as a client at Sequent Learning Networks and now serves as the company’s president. When he first started at Sequent, I couldn’t help notice what he was up to. First, he purposefully connected with everyone to understand what they did, how, and with whom. Next, he carefully looked at what we did as a company: operations, sales, marketing, finance, and so on. He ...

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