Praise for Creative Strategy Generation
“Mixing traditional marketing acumen and understanding with the creative process of songwriting, Bob encapsulates how the two worlds of business and music can provide the storytelling tools that help shape a solid business strategy. This book is incredibly informational and entertaining to see the parallels between art and the fundamentals of business.”
Bill Richards, VP Marketing, Sony Music Entertainment
“Caporale effectively invokes the mindset and language of the artist—the canvas, melodies, and story arcs—to create a highly practical toolkit that will be especially useful for practitioners looking to compose product and business unit-level strategy.”
Sean Gallagher, Chief Strategy Officer, Northeastern ...
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