Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth

CHAPTER9

CODA

Now that we have stepped through the Creative Strategy Generation process using music composition as the analogy, I think it is important to reinforce a few key points. The idea behind composing great strategies is to utilize a creative process rather than an academic or imitative one. In Part 1 of this book, I introduced you to the four proficiencies (Analysis, Recollection, Intuition, and Artistry) that you must build in order to generate creative strategies. In Part 2, I showed you how to use those proficiencies to compose strategies using a creative process similar to that of writing music. And although music happens to be ...