Book description
The book features genre-based tutorial sections, with step by step instructions for creating effective horror, comedy, drama, and suspense titling sequences. Tutorials for creating some of the most popular title sequences in blockbuster movies are included (Se7en, The Sopranos, 24, The Matrix). Other tutorials teach you how to effectively use sound and VFX in your titles, and also included is instruction on editing your title sequence. These techniques, as well as chapters on the essentials of typography allow you to apply these lessons to your title sequence regardless of whether it's for TV, the web, or digital signage.
Also included is a DVD with sample clips, as well as project files that allow you to refine the techniques you learned in the book. As an added bonus we've included 3 titling chapters from other Focal books, with specific instructions on titling within certain software applications.
Cover images provided by MK12, from The Alphabet Conspiracy. Learn more at www.MK12.com
Table of contents
- Cover
- Halftitle
- Title
- Copyright
- Dedication
- Contents
- Acknowledgments
-
Chapter 1. Title Sequences: Function with Form
- The Purpose and Functions of a Title Sequence
- Creative Process Overview
- Typical Workflow Overview
- Title Sequence Positioning
- Title Sequence Style, Integration, and Transitions
- Match Frame
- Titles Over Picture
- Alternating Title Cards and Footage
- Video-Based Title Sequence
- Animation-Based Title Sequence
- Text as Character
- Combining Footage and Motion Graphics
- Escamotage: Alternative Transitions
- A Story Within a Story
- Pulling the Threads
- Conclusion
- Opening and Closing Titles
- The Video and Film Workflow
- Film Process and Transfer: The Digital Intermediate Process
- Chapter 2. A Brief History of Title Sequences
-
Chapter 3. The Essentials of Typography and Time
- Writing Systems and the Roman Capital
- Types of Type: The Anatomy of a Typeface
- Kerning, Tracking, and Leading
- Design Blocks: Choosing a Layout
- Using a Grid System
- Establishing and Occupying Your Grid
- Breaking the Grid
- Readability: Titles at the Movies, Online, and on Your Cell Phone
- Cone of Vision and Screen Dimension
- Font Size and Distance
- Titles Online and On Your Cell Phone
- Tutorial: Modifying Text with Adobe Illustrator
- Creating Your Own Font
- Tutorial: Creating a Custom Typeface with Fontlab
- Moving Type for the Web with Adobe Flash
- Considerations for Web Viewing and Mobile Devices
- The Differences Between After Effects and Flash
- Choosing Between the Two
- Tutorial: Basic Type Animation in Adobe Flash
- Tutorial: Moving a Type Animation from After Effects to Flash with the XFL Format
-
Chapter 4. Lights, Color, and Clarity: Preparing Your Titles
- Understanding Color
- A Bit of History
- Symbolism and the Psychology of Color
- Color Systems
- Primary, Secondary, and Tertiary; Hue, Brightness, and Saturation
- Color Harmonies
- Color Deficiency
- Color Contrasts: Color and Type Combinations That Work
- Understanding Light
- Color Temperature
- Color-Balancing Film and Video Cameras
- Qualities of Light: Size, Distance, Angle, and Color
- Functions of Lights
- Emotive Lighting
- Computer-Generated Lighting
- Using Photoshop Layer Styles with Type
- Adding and Adjusting Layer Styles
- The Layer Styles
- Using Global Light
- Contour
- Drop Shadow
- Inner Shadow
- Outer Glow
- Inner Glow
- Bevel and Emboss
- Satin
- Color Overlay
- Gradient Overlay
- Pattern Overlay
- Stroke
- Choosing Between Raster and Vector for Motion Titles
- What Is a Raster Image?
- What Is a Vector Image?
- Tutorial: Using Stencil Alpha to Cut Out a Texture
- The Main Title Card Becomes the Movie Logo
- Tutorial: Animating Layer Styles with After Effects
- Tutorial: Adding Animated Illustrative Elements to a Main Title Card
- Title Sequence Workflows
- Project Management
- Working with the Graphic Design Department
- 300 dpi Becomes 72 ppi
- Setting Up in After Effects
- Tutorial: Making a Preset
- Open in Editor
-
Chapter 5. Importing Text and Other Files into After Effects
- Workflow Considerations
- Importing Files into After Effects
- Footage
- Composition
- Composition Cropped Layers
- Project
- Special Considerations for Text Layers
- Tutorial: Editing Type from an Illustrator Document
- Creating Title Cards
- Tutorial: Animated Title Cards
- Tutorial: Title Card-Based Title Sequence
- Tutorial: Creating a Lower Third Title
- Tutorial: Working with Large Blocks of Type
- Tutorial: Creating a Ticker, TV News-Type Crawl
-
Chapter 6. Title Sequences in Production: The Camera and the Edit
- Real-World Cameras vs. CG Cameras
- Formats and Aspect Ratios
- Speed and Frames Per Second
- Lenses
- Depth of Field
- Shutter Speed and Angle
- Composing a Shot: Camera Framing and Movement
- Camera Framing
- Camera Movement
- Understanding Green-Screen Production
- Editing Footage for a Title Sequence
- Three Kinds of Edits
- The Rules and Art of the Edit
- Three Kinds of Edits for Title Designers
- How to Edit Footage for a Title Sequence
- Software Setup
- Music
- Tutorial: Editing Footage for a Title Sequence
- Tutorial: Creating a Title Sequence with a Virtual Camera
-
Chapter 7. Sound in Movie Titles
- Characteristics of Sound
- Pitch
- Tone
- Amplitude
- Reflection, Absorption, Refraction, and Propagation
- Walter Murch’s Synesthesia
- Sound in Postproduction
- The Sound Edit
- The Score
- The Mix
- Audio Integration with After Effects
- Adding Sound Effects and Music to Your Title Sequence
- Tutorial: Introduction to Sound Design: Making a “Whoosh”
- Tutorial: Adding Music and Sound Effects in After Effects
- Synching Sound with Type Using After Effects Expressions
- Tutorial: Synching Sound with Type
-
Chapter 8. Essential Techniques
- Timing
- Fade Up and Fade Down
- Tutorial: The Basic Move
- Fade Up and Down by Character
- Tutorial: Fading Up and Down by Character
- Tutorial: Shaped Fade Up and Fade Down
- Tracking
- Tutorial: Tracks
- Spotlight Reveal
- Tutorial: Creating a Spotlight Reveal
- Text Bounce
- Tutorial: Make Your Text Bounce
- Title Wipes
- Tutorial: Wiping Your Title
- In-Scene Wipes
- Tutorial: Creating In-Scene Wipes
- Extreme Zoom-In Effect
- Tutorial: Creating a Zoom-In Effect
- Falling into Place
- Tutorial: Falling into Place
- Exploding Type
- Tutorial: Exploding Type
- Stop-Motion Titles
- Tutorial: Classic Stop Motion with Modern Equipment
- Fine-Art Techniques
- Tutorial: Painting or Writing Text on Screen
- Tutorial: Write-On Effect with a Font
- Tutorial: Painterly Effects
- End Scroll
- Why Are End Scrolls Harder with Video?
- Typefaces
- Effects
- Processing and Setting
- Tutorial: Animating an End Scroll
-
Chapter 9. Famous Movie Title Techniques
- The Sopranos-Style Wipe
- Tutorial: Creating the Sopranos-Style Wipe
- The Suspense-Style Glowing Back Light
- Tutorial: Creating the Suspense-Style Glowing Back Light
- The Star Wars Backward Crawl
- Tutorial: Creating the Star Wars Backward Crawl
- The Horror-Jittery Type in the Style of Se7en and Saw
- Tutorial: Creating the Horror-Jittery Type in the Style of Se7en and Saw
- The Superman-Style Explosive Type
- Tutorial: Creating the Superman-Style Explosive Type
- The Matrix Raining Characters
- Tutorial: The Matrix Raining Characters
- The Dawn of the Dead Blood-Splatter Type
- Tutorial: Creating the Dawn of the Dead Blood-Splatter Type
- The Lost-Style Basic 3D Title
- Tutorial: Creating the Lost-Style Basic 3D Title
- The Spider-Man-Style Full-3D Text Animation
- Tutorial: Creating the Spider-Man-Style Full-3D Text Animation
-
Chapter 10. Completing the Creative Process
- Studios/Designers Clients: How Does It All Work?
- Planning a Movie Title Sequence
- Project Element Preparation
- Typical Order of Credits in an Opening Title Sequence
- Timing/Deliverables
- Workflow for Building and Creating a Movie Title Sequence
- Tutorial: Building and Creating a Movie Title Sequence
- Rendering Your Title Sequence
- Resources
- Bibliography
- Index
Product information
- Title: Creative Motion Graphic Titling
- Author(s):
- Release date: October 2012
- Publisher(s): Routledge
- ISBN: 9781136132131
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