Get Ready for the Ride
In the first section of this book, we’ll study four military masters of Creative Execution and their accomplishments: Alexander during his conquest of Asia, Nelson and his total victories at the Battle of the Nile and Trafalgar, Yamamoto at Pearl Harbor, and General Schwarzkopf in Desert Storm. Each of these unique leaders deployed a Creative Execution formula that wiped out their opposition with stunning results, and in doing so changed the rules of global warfare in a significant way. Their legacy lives with us every day. In the second section of this book, we’ll look at several companies that have successfully applied Creative Execution to advance their destiny far beyond their own founders’ expectations. Toyota leads ...
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