Creative Execution: What Great Leaders Do to Unleash Bold Thinking and Innovation

Defeating Strategic Stall

In studying and working with public and private-sector companies struggling with the challenge of executing their strategy, I have come to discover not only the importance of leaders paying more attention to the pitfalls of execution, but also that there is a universal individual need for creative achievement. People and companies aren’t automatons. We don’t join an organization so that our work lives can become preordained and monotonous—even though the Organization Man of the 1950s seemed to be that way. We want to contribute our creative thinking and energy to the tasks in front of us, otherwise we become disengaged. The best customer service experiences we find in life don’t come from people who consult a book of ...